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Friday, February 17, 2012

EA launching 6 copies of Mass Effect 3 into the stratosphere; let the hunt begin

It's a bird! It's a plane! No, it's a video game!

To celebrate the launch of Mass Effect 3 on March 6, Electronic Arts will literally launch six copies of the game nearly into space, according to reports. Because why not? It's a space game with aliens after all.

In the next week, EA will attach six games to weather balloons and lift them off over New York, San Francisco, Las Vegas, Berlin, London and Paris. With GPS units attached, gamers will be able to track the balloons' movement from the Mass Effect website and Twitter account. Wherever the games land, the first one at the site is the lucky owner of playing the game early or selling all that loot on eBay for a nice payday.

Theoretically, six people will be lucky, but if you didn't know it already our planet kind of has a lot of water on it. Weather balloons can go tens of thousands of feet in the air, so who knows where these games will land. I wouldn't be shocked if a few end up floating aimlessly in the Atlantic or Pacific. Imagine one landing in the middle of those massive Moscow protests going on now and everyone just stares in silence.

Of course, one could also land in the middle of I-75 and cause a massive pileup. Or a weather balloon fails and the game comes skyrocketing toward earth. That wouldn't be fun to get clonked on the head with.

This is one of those publicity stunts where if nothing goes wrong, it was a cool thing to do, and if something horrible happens, it's the dumbest thing in the world.

Mass Effect 3 will release on Xbox 360, PS3 and PC.

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