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Saturday, April 21, 2012

Nintendo smartly keeps up the 3DS momentum by releasing New Super Mario Bros. 2 in August

When Nintendo first launched the 3DS, the biggest complaint was lack of games. It was a big reason for pitiful hardware sales that forced the company to slash the price from $250 to $170. But since the release of big guns like Super Mario 3D Land, Mario Kart 7, Kid Icarus: Uprising and Resident Evil: Revelations, the 3DS is climbing back up the handheld mountain, outpacing DS sales so far.

More games are on the horizon, too, like Mario Tennis Open in May, Kingdom Hearts 3D: Dream Drop Distance in July, and we're still waiting on release windows for Paper Mario, Animal Crossing and Luigi's Mansion 2. Oh, you just know a Zelda game and traditional Pokemon title will be released at some point.

Well, Nintendo dropped another bomb on the video gaming world by announcing New Super Mario Bros. 2, which will release in North America and Japan in August. This is the sequel to the multimillion smash hit that was part of the DS boom in sales in 2006.

In terms of software releases Nintendo is pushing the gas pedal all the way down, and with this announcement they're flooring it even more. The 3DS had a very successful holiday season and momentum is high. In this smartphone game obsession world we live in, where every minor bump by Nintendo is unfairly scrutinized to the highest degree, they got to keep it up. Releasing New Super Mario Bros. 2 this summer will no doubt do that and guarantee the 3DS will be on the top of millions of holiday wish lists worldwide.

People predicted the end of days for Nintendo back when the price cut happened. Now look. That little hiccup could be the best thing to happen to them.

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