Nintendo recently celebrated the launch of their newest 3DS game Super Mario 3D Land by turning Military Island at Times Square in New York City into a mini 3D Mario World complete with warp pipes and a flag pole finish. Here are several photos from the event distributed by Nintendo of America.

Rocker Jon Bon Jovi and his family pose with other visitors at the event.

Visitors enjoy the festivities.

Aimee D., Jacqueline J. and Derek C. from Westchester, N.Y., pose in front of "Mario's World."

 Benjamin S., 5, of Long Island, N.Y., plays inside "Mario's World."