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Thursday, November 17, 2011

Activision gets richer. Call of Duty: MW3 makes over $750 million in five days

Activision can add more money to their swimming pool. Scratch that. They need lots of swimming pools.
The company announced today that Call of Duty: Modern Warfare 3 has smashed the entertainment record for five-day sales, raking in more than $750 million worldwide. This breaks last year's record of $650 million from Black Ops, and two years ago of $550 million from Modern Warfare 2, according to Charttrack and retail customer sell-through information.
According to Microsoft, more than 7 million multiplayer hours for MW3 were recorded by end of launch day, and more than 3.3 million unique gamers played MW3 in one day.
"As I have said all year, we have been singularly focused on making a spectacular game for our fans, and nothing else. Our incredible teams at Infinity Ward and Sledgehammer Games have done just that," said Eric Hirshberg, CEO, Activision Publishing, in a press release. "Call of Duty: Modern Warfare 3 continues to thrill core gaming enthusiasts as well as draw new people into the medium, which is not an easy balancing act. But it takes more than a great game. I would also like to thank our incredible team for the pulling off the launch of the year, as well as our retail partners around the world. But most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them."

Check out my review of Call of Duty: MW3 here.

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